Graphics Keep
Visitors At Your Site
Graphics are important to a web site. Admit it, when
you come across a site without graphics, you don't stay long. Sites that
have animated gifs or bad color conversations are clicked out of quickly
too. Ebiz-Whiz has 7 years of experience in web site graphic design to
help your site not be one of those sites. Our artists use the
latest technology and graphics programs available, such as Adobe
PhotoShop, Macromedia Flash, 3D Studio Max and Alias/Wavefront's Maya and
attend every seminar on graphic design in a 200 mile
radius.
Graphics are important in print as well. Eye catching
design by professional graphics artists can set your book, magazine or
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quote!
Marketing is always a work in progress. It's an activity that you'll be involved with the entire life of your business. So brace yourself. Small-office professionals frequently cite two nagging challenges: getting new business or clients; and promoting and growing their businesses. The prescription is marketing.
If you're high on energy but low on cash, I've got good news for you. Some of the most effective marketing strategies are low-cost. Check out these sure-fire tactics that'll leave your competition in the dust.
Tap co-op advertising funds. Co-op advertising is a cost-sharing arrangement between a manufacturer and a retailer for customers' advertisingprograms. Collectively, manufacturers earmark approximately 30 million dollars annually to help businesses stretch their advertising dollars. Yet, according to the Yellow Pages Publishers Association (YPPA), much of the money goes unused. Whether you're a full-time retailer or service business with a retail center, you should pursue co-op opportunities. Co-op opportunities are available in every medium, from yellow-page listings to print ads to radio and TV spots.
For more information about co-op opportunities, contact YPPA at www.yppa.org or 1-800-841-0639; or refer to a copy of the Co-op Source Directory (National Register Publishing; 800-521-8110) at the library. You can also contact other vendors and manufacturers directly and ask if they'd be willing to sponsor a program with you.
Nab an award or win a contest. Being recognized as a distinguished professional in your industry is an honor and can be used to market your business. A landscaping firms spends 10 percent of its marketing budget onvying for a variety of accolades. The firm also uses the strategy to gain recognition in niche markets it plans to pursue. There are countless opportunities for your business to win an award through trade and professional organizations or in your community. Look for leads in Awards, Honors & Prizes (Gale Group). Remember: you'll need to make an effort to get double the publicity value, by publicizing your win along with the award giver.
Don't overlook industry contests. For example, the American Small Businesses Association gave its members a chance to win $1,000 for essays sharing their best business practices and ideas. Winners were also profiled in the association magazine. Pay attention to magazine, newspaper or newsletter ads, electronic alerts, and other mailings that organizations use to announce such opportunities.
Befriend a concierge. Many business complexes employ concierges, and it's their job is to provide tenants with convenience services from local businesses. One building concierge spotlights businesses in her monthly newsletter and allows each one to come in to give demonstrations. Mobile businesses like an auto detail service, dry cleaners or notary public have particular appeal. The concierge coordinates all the promotion, and it's invaluable exposure because you're getting an endorsement by association.
Graphics artists
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